Who said Apple doesn’t do market research? Introducing Apple Customer Pulse

Do you know how many committees we have at Apple? Zero. We have no committees at Apple,” Steve Jobs quipped at the last year’s D8 conference when asked by Walt Mossberg to explain Apple’s engineering process. Well, despite the philosophy of not asking customers what they want (because they don’t know what they need), Apple is very much interested in your feedback and has launched a brand new initiative aimed at surveying select customers about their experiences with Apple products. They call it the Apple Customer Pulse and it’s available via a brand new site. The notice on the site reads:

    Apple Customer Pulse is an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.


Once you log in with your Apple ID, you’ll be asked to create your username and password for the Apple Customer Pulse community. If Apple invites you to become a member of the community, you’ll need to fill out a detailed survey concerning the products you own. From there, expect to receive invitations to participate in up to two surveys a month. Apple says responses gathered from survey participants remain “completely confidential” and promised to process the results only in aggregate. MacRumors did a little digging and found out that the AppleCustomerPulse.com domain is owned by MarkMonitor and is hosted by research firm Socratic Technologies.