Saturday, April 30, 2011

Apple Making Internal Use of 'iCloud' Name With Beta Software Builds?

Amid mounting claims that Apple has acquired the domain, AppleInsider now reports that Apple is indeed using the "iCloud" name internally as it builds new versions of iOS 5 and Mac OS X Lion that will integrate with the service.

Apple has begun adopting the "iCloud" name within several products currently under development, suggesting the appropriately labeled moniker is indeed the frontrunner for the company's soon-to-debut Internet cloud service, which will span beyond streaming music, AppleInsider has learned.

According to people familiar with the matter, Apple is prepping beta versions of both iOS 5.0 and Mac OS X Lion ahead of its annual developers conference that integrate with a service dubbed "iCloud," enabling users to sync and store much of the same information they currently can with the company's existing MobileMe service, such as bookmarks, email, contacts and iCal events.
And while much of the recent discussion regarding Apple's cloud-based service has revolved around its negotiations with music labels to allow users to store music content on Apple's servers, the report also indicates that the service is in fact intended to go beyond music to include a full suite of services potentially including photo and video storage.

That disclosure is certainly not new, with reports dating back over a year pointing to a potential video component, with explicit mention of a MobileMe overhaul to support cloud-based storage of various media types coming in February. It is, however, reassuring to see renewed mention of capabilities beyond the music storage function that has received so much attention in recent weeks.

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