Friday, April 29, 2011

Apple Potentially Developing Fitness Center Application for iOS

As noted by AppleInsider and Patently Apple, the U.S. Patent and Trademark today published a patent application from Apple describing an iOS application designed to support fitness and personal training functionalities.

The integrated application can provide a full fitness center experience by introducing potential new customer to a fitness center and then motivating them to return to the fitness center as active members. For example, the integrated application can provide functions to introduce new customers to a fitness center, can provide functions to motivate customers to join and actively visit the fitness center, can provide in-gym motivation, and can provide post-workout motivation.
Apple breaks the application down into four categories: introducing users to fitness facilities in their areas, encouraging them to join and participate, motivating them while using the facilities, and post-workout motivation to return and continue their fitness program.

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